Marketing statistics for dating websites

Posted by / 30-Mar-2016 00:26

Marketing statistics for dating websites

Tinder shook up the dating world, known for its long personality quizzes and profile-based matchmaking, with its ego-boosting, hook-up-friendly, mobile flirting app: Two daters are presented with each other’s photos, and if (and only if) they both like what they see and swipe right, the service hooks them up with a chat box, where the daters can take it from there.

After taking off on college campuses, Tinder now boasts 26 million matches a day, and its leaders have invested heavily in maintaining its reputation as a hook-up haven for young people.

Lastly, in the dating industry, what is the average cost of aquisition for a new customer. January 31, 2003.) According to Marketingsherpa, was achieving an 8% conversion rate. CID=2650 24% of e Harmony visitors become paid subscriber over three times the industry average (which suggests the industry average is under 7%). id=27 ---------------------------------------------------- Revenue generated from a paying member and average cost of acquisition. Corante.) Monthly Revenue .42 Acquisition cost .09 per member. In 2004, subscriber churn for Jdate was 25.8% and 35.6% for American Singles. They receive one visitor per 400 banner ad displays.

Page ID=41&tracking=conversionbenchleft ---------------------------------------------------- Percentage that become a member. (Source: Internet dating service blissfully successful in lasting relationships. According to Match.com, subscribers remain members for an average of five months. American Monthly revenue .16 Acquision cost .29 per member. 50% of those visiting ABC Dating click on the link to One and Only. (Source: Homeworking.com) Disclaimer: Answers and comments provided on Google Answers are general information, and are not intended to substitute for informed professional medical, psychiatric, psychological, tax, legal, investment, accounting, or other professional advice.

Tinder, America’s fast-growing online-dating juggernaut, last week unveiled its first big branding partnership aimed at its core audience of millennial fling-seekers: a neon-drenched video-ad campaign hyping Bud Light’s mega-keg party, “Whatever, USA.” Meanwhile, over at Tinder’s less-youthful rival e Harmony, a recent ad saw its 80-year-old founder counseling a single woman besieged by bridesmaid’s invitations to take some time (and, of course, the site’s 200-question compatibility quiz) to find that special someone: “Beth, do you want fast or forever?

” Both companies are dominant forces in America’s .2 billion online-dating industry, which in the last few years has quickly become a bedrock of the American love life.

With the industry expected to grow by another 0 million every year through 2019, analysts say the dating game is increasingly becoming a battle of the ages, with both sides hoping their age-based gambles yield the most profit from those looking for love.

It’s not clear that the young and perky are the best market for corporate matchmakers.

In a February note to clients, Morgan Stanley analysts said the honeymoon period for Tinder’s “casual dating” wouldn’t last for long.

But Tinder, with its youthful grip on mobile dating, is increasingly becoming one of the firm’s hottest commodities: A standalone Tinder would be worth about

In a February note to clients, Morgan Stanley analysts said the honeymoon period for Tinder’s “casual dating” wouldn’t last for long.

But Tinder, with its youthful grip on mobile dating, is increasingly becoming one of the firm’s hottest commodities: A standalone Tinder would be worth about $1.6 billion, analysts from JMP Securities said last week, who added that Tinder Plus could bring the firm more than $121 million in subscriptions next year.

“Where we’re headed in the overall dating world is a much more visual, faster, ‘gamification’ of dating, versus the profile matching of places like e Harmony,” said Kerry Rice, a senior analyst at Needham & Co.

According to this article, the dating industry standard for the conversion of trial members is between 15 to 40 percent. (Source: Caslon.) generates average revenue of $75 per subscriber with an average acquisition cost of $41. Google does not endorse, and expressly disclaims liability for any product, manufacturer, distributor, service or service provider mentioned or any opinion expressed in answers or comments.

Please read carefully the Google Answers Terms of Service.

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In a February note to clients, Morgan Stanley analysts said the honeymoon period for Tinder’s “casual dating” wouldn’t last for long.But Tinder, with its youthful grip on mobile dating, is increasingly becoming one of the firm’s hottest commodities: A standalone Tinder would be worth about $1.6 billion, analysts from JMP Securities said last week, who added that Tinder Plus could bring the firm more than $121 million in subscriptions next year.“Where we’re headed in the overall dating world is a much more visual, faster, ‘gamification’ of dating, versus the profile matching of places like e Harmony,” said Kerry Rice, a senior analyst at Needham & Co.According to this article, the dating industry standard for the conversion of trial members is between 15 to 40 percent. (Source: Caslon.) generates average revenue of $75 per subscriber with an average acquisition cost of $41. Google does not endorse, and expressly disclaims liability for any product, manufacturer, distributor, service or service provider mentioned or any opinion expressed in answers or comments.Please read carefully the Google Answers Terms of Service.

.6 billion, analysts from JMP Securities said last week, who added that Tinder Plus could bring the firm more than 1 million in subscriptions next year.

“Where we’re headed in the overall dating world is a much more visual, faster, ‘gamification’ of dating, versus the profile matching of places like e Harmony,” said Kerry Rice, a senior analyst at Needham & Co.

According to this article, the dating industry standard for the conversion of trial members is between 15 to 40 percent. (Source: Caslon.) generates average revenue of per subscriber with an average acquisition cost of . Google does not endorse, and expressly disclaims liability for any product, manufacturer, distributor, service or service provider mentioned or any opinion expressed in answers or comments.

Please read carefully the Google Answers Terms of Service.

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The UK’s online dating market is booming with its value rising by over 70% in the last five years to reach £165m, new research shows.

One thought on “marketing statistics for dating websites”

  1. Retain a bit of mystery and avoid sending him a friend request until you’ve got to know each other better. Pay attention to the introductions – We guys are extremely territorial (even though we may not know it) and once we’ve come to the conclusion that this is the woman we want, we’ll start saying things like “This is my girlfriend, Sarah”.