The times dating site
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They boast high success rates: maintains that more than a million babies have been born to couples who met on its site, while e Harmony claims responsibility for nearly five per cent of marriages in the States.
Yet the evidence suggests online matchmaking is still a hit-and-miss affair.
London-based photographer Saskia Nelson runs a business called Saturday Night’s Alright, producing images for online daters.Two years ago, a group of American psychologists led by Eli Finkel, a social psychologist at Northwestern University, articulated this in the journal .Online dating profiles ‘reduce three-dimensional people to two-dimensional displays of information’, they claimed.Paul Eastwick, a psychologist at Northwestern University in Illinois, has found that while men and women often appear certain when asked about the kind of person they’d like to date — men (more than women) say they value physical attractiveness; women (more than men) say they value earning potential — these preferences have no bearing on how people decide in face-to-face encounters, when using their instinct.In general, the things we find attractive on paper, or in an online profile, are very different to the things we find attractive in person.
Consider how we make decisions about people in the real world.